Why Is the Labubu Craze Cooling?
Thursday, November 12, 2026174 words3 minutes123 reads
Labubu became a global fashion trend as celebrities carried the furry monsters and fans attached them to bags. Many toys came in blind boxes: buyers knew the collection, but not which figure was inside. Rare designs and long queues added excitement.
Now that excitement appears to be weakening. One American collector, who owns over 400 toys, says his videos attract less attention. More available stock may make some designs feel less special, while other collectible characters gain interest online.
Pop Mart reported that its total revenue for July to September 2026 was 45% to 50% lower than a year earlier. Those figures cover the whole company, not Labubu alone. Analysts describe fading Labubu enthusiasm as one important reason, but the figures do not establish the toy's individual sales decline.
Some collectors still buy new releases; others choose more carefully. Pop Mart is developing other characters and plans for a Labubu film. Whether these projects can turn a brief craze into lasting interest remains uncertain. A cooling trend does not mean every fan has left.
