Why Is the Labubu Craze Cooling?
Thursday, November 12, 2026115 words2 minutes123 reads
Labubu toys became popular around the world. People put the furry monsters on bags and shared videos online. Some bought boxes without knowing which toy was inside. Finding a rare toy was exciting.
Now some fans are less excited. More toys are available, and other characters are getting attention. Pop Mart, the company selling Labubu, reported lower sales. These numbers cover its whole business, not just Labubu. They do not show exactly how much Labubu sales changed.
Some people still love collecting the toys. Others buy only designs they really like. The excitement may fade, but that does not mean everyone has stopped buying. New stories and products might help, but their success is uncertain.
