Why Big Tech Is Betting on Cute Mascots
Friday, May 15, 202692 words2 minutes4890 reads
Big technology companies are using cartoon mascots. Microsoft and Apple now have new cute characters. Apple has a blue and white character called Little Finder Guy. Microsoft has Mico, a happy blob face.
Why do companies use mascots? They make big companies feel friendly and warm. People like cute characters. Companies with mascots grow 37% more than companies without them.
Google, Reddit, and Mozilla also use mascots now. Duolingo has a green owl that is very popular. The owl has 20 million followers on social media. Young people especially love these characters.
