Horse Products Popular for Lunar New Year
Thursday, 2026/01/15171 words3 minutes370 reads
As the Lunar New Year approaches, Year-of-the-Horse-themed products are gaining significant popularity across various brands in China. This trend reflects a growing interest in zodiac-inspired consumption and the integration of traditional culture with modern business practices.
In Beijing's shopping centers, stores are prominently displaying horse-themed items. LEGO has launched limited-edition sets with traditional motifs, while Pop Mart's new horse-themed collections are selling out quickly. Online platforms are also experiencing high demand for horse-related products, from jewelry to home decor.
Experts attribute this phenomenon to the cultural significance of the horse in Chinese tradition, symbolizing strength and success. The surge in zodiac-themed products also indicates a broader trend in China's consumer market, with a focus on culturally rich and auspicious items during the festive season.
The Chinese government is actively encouraging this consumption trend. The Ministry of Commerce has announced plans to stimulate consumer spending in 2026, which could further boost the economy. This aligns with the start of China's 15th Five-Year Plan, emphasizing the importance of domestic consumption in economic growth.
